A New Era of Communication – Modern Warfare 2 Twitter!
Modern Warfare 2 Twitter is one of the highest volume search terms on Google at the moment and it is easy to see why. With Robert Bowling the community manager having over 90,000 followers on Twitter, infinity ward with over 30,000 followers and the trending topic #MW2 having a minimum of 30 posts an hour there is excitement and a real sense of community on the newest large scale social networking site.
As a marketing tool twitter has been invaluable to Infinity Ward, they can interact directly with their target audience on a day to day basis. It is one of the fastest growing websites and not to be involved with it would be ludicrous considering the hype they are trying to generate around this title. the community manager is constantly discussing all aspects of the new game with fans which is aiding Infinity Ward to make a game that the fans really want to see? concave or convex controllers? which are best? from these questions he can get an instant response from fans across the world.
The game will be released on November 10th and the game developer has been using the social networking site to keep any one that wants to know informed of the progress on the game. the prestige edition will include night vision goggles, a copy of the hardened edition and some exclusive screen shots of the game. There have been over 2 million views of the un-boxing of the prestige edition on You Tube, no doubt a cause of the prestige Ed. selling out so quickly. The hype generated by twitter on the prestige edition has meant it has sold out in the UK on the HMV website (the only place it was available to pre-order).
Twitter could be key to interacting with lovers of the new title as the game developers can interact with fans in real time meaning they can get instant responses to any ideas they can come up with. I think we could see a massive increase of the search term Modern Warfare 2 Twitter in the coming months as the release date for the game approaches.
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