Modern Warfare 2 set to alight the world
The advertising agency that will be responsible for the launch of Modern Warfare 2 expects it to be one of the biggest product launches of all time. TBWA, an advertising agency, very well respected and based in America, has the job of making the MW2 launch as successful as possible. This agency has a lot to live up to after the last game sold well over fourteen million members.
Halo 3, Gran Theft Auto 4 and GT 5 were massive online titles that the new title is trying to eclipse by using this widely respected advertising agency. A guy at the top of Activision ( the chief creative officer to be exact) their objective is to broaden the audience for this new game, they want to make sure they can get new gamers to buy consoles or PCs just for the new COD title.”
Janco Partners’ Mike Hickey had already said that Activision may not have much to worry about. According to varying sources sales are expected to smash the 11 million mark in the first 2 months, a truly amazing figure considering it the first title managed 14 million in total. He said Modern Warfare 2 could potentially sell through 7.It is expected to sell up to eight million units in the first week of sales with an expected value of 0 million dollars.
It seems the promotional campaign is in its final planning stages. The company is planning to start an aggressive marketing campaign for the title in August, maybe we can expect to see smoke bombs being let of in down town New York or Laser dot sights being waved around in London! Pre-order’s of the game are expected to massive and this campaign will aid in driving those sales. Sources also report that many rewards and incentives will also be offered to get gamers to plunk down their deposit for Modern Warfare 2 early, whatever happens this game will be massive.
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